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Social Media and Levelling

Since reading Chris Brogan’s excellent book ‘Trust Agents’ we have completely changed the way we work and connect with head teachers, IT coordinators and technical specialists.

Twitter has been an eye-opener for me, and I ‘join the conversation’ with a few hundred people. That’s a few hundred, not a few hundred thousand.

A few items from Chris’s book keep coming back to me.

Don’t be ‘that guy’ – doing the equivalent of throwing business cards at everyone in sight.
Social media is a ‘reputation engine’ – if you sink there, you’ve got a lot of hard work to swim again.
Once you put something on the internet – assume it’s there forever.

I’ll add – plagiarise at your peril.

In a conference recently an Australian company used a set of slides which had been pulled from the internet – and stuck their logos on the slides. A delegate took a quick picture on his mobile and tweeted it back to the original author.

After a twitter storm the actual author made a new blogpost, and a company’s reputation takes a hit

This caused a reaction from a lot of teachers and educators I talk with on Twitter. Should such a group continue to be so welcoming to commercial folks within their conversations?

The discussions started to get a bit heated, which seemed to take an extra turn when one of the group found a totally unacceptable e-book on Amazon. I have an Amazon affiliate link, and I could put the link to Chris’s book in this blog post. Probably not a good idea today Sad smile.

Now, how do commercial organisations join the conversation with educators? Your comments are welcome.